Background
SPY is a wine based LTD alcoholic drink which is commonly drink by female customers.
Brief
SPY is launching a zero sugar formula for the first time.
Idea
No sugar, no worries
Background
SPY is a wine based LTD alcoholic drink which is commonly drink by female customers.
Brief
SPY is launching a zero sugar formula for the first time.
Idea
No sugar, no worries
Background
SPY is a wine based LTD alcoholic drink which is commonly drink by female customers.
Brief
SPY is launching a zero sugar formula for the first time.
Idea
No sugar, no worries
You Are What You Type
Brief
Cyberbullying is increasing in society for years.
How do we create a campaign to talk to bullies to stop spreading the hate?
Insight
In Thai culture, there is still a thin line between saying something as a joke and being insensitive.
Sometimes people are okay to and extend to be call out names, depending on situations and the person who is saying. However, there are way more times that those 'jokes' turn out to be 'offend', and the bullies themselves do not realize, because those actions turned into their habits.
Unique Behavior
Predictive Text is a system in our phone that predict words that we usually type. If you hurt people with words via text a lot, the predictive text will automatically suggest your favorite negative words that you usually use.
Idea
You Are What You Type
Join us with an easy 'bully check' with your predictive text to see if your often used words are close to being regarded as a bully.
Start with asking yourself what is the words come up first when you type 'You are'?
Thailand 2019 Young Lotus Award
Award Won: Silver