Background
SPY is a wine based LTD alcoholic drink which is commonly drink by female customers.
Brief
SPY is launching a zero sugar formula for the first time.
Idea
No sugar, no worries
Background
SPY is a wine based LTD alcoholic drink which is commonly drink by female customers.
Brief
SPY is launching a zero sugar formula for the first time.
Idea
No sugar, no worries
Background
SPY is a wine based LTD alcoholic drink which is commonly drink by female customers.
Brief
SPY is launching a zero sugar formula for the first time.
Idea
No sugar, no worries
Ngern Turbo
Thai new gens have become exceedingly health conscious for the past few years. From attack of pm2.5 pollution to the global pandemic. Cele Foos, as a supplement brand, we want to see a healthier Thai society. Therefore, this is our time to launched the first official ad, communicating the product benefit of better immune system, deep sleep, and antioxidant. Along with showing the various sources of ingredients which we specially selected from all over the world.
Majority of supplement advertising in Thai market look almost the same with very informative mood and tone. However, Thai people are lively and full of sense fo humor. So talking about topic as health with a formal mood and tone could seems to be boring, especially when it is the direction which majority of competitors are already doing. Therefore, Cele Foos is shifting its proposition to become a supplement brand that communicate itself with more lighthearted tone of voice, making people feel that supplement can also be fun. Also, to fit in with the brand image of Kalamare Patcharasri, a Thai celebrity with a fun character, whom is also a steak holder of the brand, and a presenter in this campaign.